The Illuminating Piano
CREATED FOR MCCARTHY MUSIC
When we were brought on to produce this musical spot for McCarthy Music, it was music to our ears. Piano keys that glow to aid the learning of a new player are the the hallmark of the McCarthy Illuminating Piano.
The first time we saw the piano, we knew we wanted to create a magical world for the piano to exist in as a visual parallel for the feeling of discovering music for the first time. Our story follows a young girl searching through a mysterious house with an otherworldly atmosphere created by our production’s lighting crew. Our commercial has nearly 400,000 views and was reported on by many publications including GeekWire, LA Weekly, Mashable, and the TODAY Show.