YouTube for Schools
YOUTUBE FOR SCHOOLS
CREATED FOR YOUTUBE
Over the years, YouTube quickly moved to the forefront as one of the top places to find educational content. Embracing that YouTube partnered with us to help launch their educational platform for teachers and students from kindergarten to college called YouTube EDU.
We started by creating an animated video which explains the service through dynamic text, rather than a traditional hard sell of a voiceover. The video is set to an original electro-pop song composed by Jacob Rosok. Our video about the YouTube EDU program quickly gained over 500,000 views in its first week and notoriety in the New York Times and Washington Post.
Produced by Cinesaurus
Writer: Will Houghteling
Creative Director: Steven Hudson
Motion Graphics: Steven Hudson, David Hudson
Music: Jacob Rosok, Brian Nguyen
Sound Mixing: Aaron Morris