The Moment of Lift Book Trailer
Created for Melinda Gates, Pivotal Ventures
In Melinda Gates’ first book, The Moment of Lift, she shares the stories of people who have given focus and urgency to her life. Some of their stories will make your heart break. Others will make your heart soar.
As part of the launch of Melinda Gates’ book, The Moment of Lift, we were asked to create an animated book trailer that captures what the books title means to her via her experience of watching the Saturn V space launches as a child. We designed a look that meshed with the book’s cover art and added stellar sound design to give the video extra gravitas.
The video was showcased across Melinda Gates’ Instagram, YouTube, and Twitter, helping the book to become a New York Time® Best Seller.
“The Most Powerful Phone in the World”
Created for Bill & Melinda Gates’ 2019 Annual Letter
What is the most powerful phone in the world? It’s the one in the hands of the world’s poorest women. In places where women’s freedom and opportunities are restricted, a mobile phone can change everything.
As part of Bill & Melinda Gates 2019 Annual Letter, we were asked to create a shareable 90-second animated video on the Bill & Melinda Gates Foundation’s efforts to put a phones in the hands of women around the world. Equipped with their style guide and a request for a video with a stop-motion papercraft design, we worked with their team to create a video that fit their needs and under a swift timeline.
The video was showcased across Melinda Gates’ Instagram, YouTube, Twitter, and Snapchat profiles.
Equality Can’t Wait
Created for Evoke.org’s Equality Can’t Wait Campaign
Women are sharing their stories, marching, walking out, running for office, and winning in record numbers. But this window of opportunity won't last forever. Now is the moment to act.
As part of the Equality Can’t Wait campaign led by Melinda Gates and Evoke.org, we were asked to create an animated video that distilled the message of the Equality Can’t Wait campaign into two minutes. Not only were we able to create a video that exceeded their expectations, but it was created in record time; from creative conception to video launch, a total of five days passed, making it one of our fastest deliveries to date.
The video was showcased across the Melinda Gates’ and the Equality Can’t Wait campaign’s Instagram, YouTube, and Twitter profiles.